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The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
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About the Author
William E. Blundell was a news editor at the Wall Street Journal, where he was a reporter, page-one writer, Los Angeles Bureau chief, and national correspondent. He won the Mike Berger Award, granted by the trustees of Columbia University, for distinguished metropolitan reporting in New York; the Ray Howard Public Service Award of the Scripps-Howard Foundation, and the Distinguished Writing Award for non-deadline feature writing, granted by the American Society of Newspaper Editors.
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Product details
Paperback: 272 pages
Publisher: Plume (November 29, 1988)
Language: English
ISBN-10: 0452261589
ISBN-13: 978-0452261587
Product Dimensions:
5.2 x 0.7 x 7.9 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
41 customer reviews
Amazon Best Sellers Rank:
#165,883 in Books (See Top 100 in Books)
It took me a long time to write this review, because I honestly struggle putting into words how much this book fundamentally changed the way I go about writing not just features, but any piece of news. I'm still a relatively green reporter, having been in the business for just under two years, and I picked up this book hoping to find some techniques to improve my (admittedly lacking) feature-writing skills. The writing advice offered by Blundell is good and practical, but where this book really shines is in describing how a feature should be structured and the mix of elements it should contain. I now keep a printout of Blundell's six elements - history, scope, reasons, impact, countermoves, and futures - in a file in my desk, and often consult it when I'm starting work on a new story. I've yet to read a better instructional book on news writing.
An excellent, thorough guide to researching and writing the feature print article. Although the advice in this helpful volume applies to both employees and free-lancers, there is less on marketing the piece than the craft of writing.
Blundell writes so engagingly that you don't even realize he's taking your feature writing to a whole new level. Written in the 80's, it's still a classic and we used it as a text for my university Publishing class. Best advice on craft I've ever read.
High quality "how to" on reporting and feature writing. An excellent gift for the budding (or struggling) journalist. Somewhat less useful for non-journalists seeking to blog or to write op-ed pieces.
There is a voice in this book, and you can just HEAR this guy as he admonishes writers and drills into their heads the step-by step guide to reporting and writing. The tone is firm with a direct approach to feature writing as the author is adamant that, "reporting and writing can NOT be divorced."I like the sharp conversational tone; it's like sitting in the classroom. He is very clever with the similes and metaphors to clearly drive his point.Although this book has made the rounds for years, Blundell offers refreshing ideas and unique insight to writing. He speaks of experience as a Wall Street Journal writer. This is HIS voice, and not a slew of other professional writers churning out a how to book.I like a quote of his when he tells us that the READER requires specific information and our first priority is to meet that requirement and also that the reader has a deeper and more universal need that has to be met or, he flees. The author said, "nothing is easier than to stop reading."You won't find the usual writing book addressing topics like these. A sample chapter is Raw Materials - generating ideas; Extrapolation (beyond the event lies a broader, more significant story); Synthesis (assembling promising story ideas from what looks like a junkpile of spare parts); Localization (thinking big); Projection (declining to follow the media sheep to a pasture already overgrazed) and Viewpoint Switching (thinking of a story as a piece of terrain with varying topography).Also topics titled Shaping Ideas; Story Dimensions, Planning and Execution, Organization, and you get great insight into Handling Key Story Elements that delves into the dreaded leads and endings.What is interesting in a unique approach to his section titled Wordcraft. He assumes that you the reader already know grammar, syntax and usage. So his goal is to show us how to achieve certain effects at certain places in the story.You will read some full texts on sample stories that are sprinkled throughout the chapters. Blundell also provides reading material for the writer. He says, "whole forests have died to fill the marketplace with other writing books." One suggestion is Zissner's "On Writing Well."This is a unique writing book and is meant to read completely. ....Rizzo
Easy to understand and was helpful. Helped me develop my writing more than the professor did.
The reviewer from Laguna Niguel who says this book is boring apparently has been reading too many textbooks and therefore is only used to reading textbooks. Yes, the examples in this book are out of date, but so what? The full-text examples are still excellent articles after 15 years or so; great writing is always great writing even after it goes from being current events to being history. In 1984, I saw the transcript of Blundell's lectures on feature writing that became the basis for this book, and I still use this book in teaching my feature writing course and my magazine writing course, because nothing else comes close. Among many other accomplishments, this book gives students a SYSTEM for coming up with original story ideas and original story angles that most of them couldn't come up with on their own--in direct contrast to other books that use poetry or other gimmicks to try to make students "feel creative" and then be creative. Rather than being read once or not at all and/or being used only for reference, this is a book that should be read over and over again.
I haven't wanted to put it down, wish I had time to read in one or two sittings. The book has given me a lot of useful ideas that, if I use even some of the tips, will result in improvements to my writing. It was recommended to me by the editor of the paper I freelance for. He used it several years ago as a textbook in a college journalism class he taught.
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